10 Reasons Every Business Should Consider Adding a Blog to Their Website
In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the...
View Article8 Journalism Concepts to Drive Better Engagement
More and more these days, I find myself searching for “The Magic X.” “The Magic X,” of course, is the fastest way for me to skip all of the useless & irritating things that pop up and get between...
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6 B2B Content Strategy Pitfalls to Avoid
In the marketing world, content marketing is crucial for businesses to scale, or even get discovered. We all know that; so, what we are NOT going to discuss in this post is the importance of content...
View ArticleHow You Can Use Customer Data to Create Better Content for Your Customers
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve...
View ArticleHow to Bring Your B2B Content Marketing Back from the Dead
Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then...
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Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content
The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers...
View ArticleContent Diversification Leads to Greater Revenue Gains
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise...
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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy
The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources. Websites are businesses. Users are people. Supply and demand are in effect....
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Simple Link Building Tactics to Grow Brand Authority
It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Google holds such high regard for high-quality backlinks, because they are the...
View ArticleWhy Content Is at the Center of Modern Customer Journeys
The Experience Makers Live virtual conference held by Adobe this summer was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and...
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